About us
Our Vision
Rooted Passage was created from a simple belief: the best way to experience a place is to connect with it. Not just to see it but to taste it, cook it, walk through it, meet the people who call it home, and slow down enough to notice the moments that would normally pass you by.
WHY WE STARTED ROOTED PASSAGE
We wanted something we couldn’t find.
We wanted the excitement and discovery of travelling through a country, with the intimacy, intention and connection of a retreat. And we wanted vegan food to sit at the heart of it not as a dietary request, but as something worth travelling for. So we built the kind of journey we wanted to take ourselves.
OUR MISSION
To create travel that brings people closer to food, culture, nature, each other and themselves.
We create unforgettable small-group vegan journeys that allow people to experience Vietnam beyond the surface. We use food as one gateway into that experience cooking together, discovering ingredients, visiting farms, sharing tables and learning from the people behind the food. But Rooted Passage is about more than food. It’s about curiosity.
OUR VALUES
Travel with intention. Leave with stories.
Vegan by Design
Every shared meal and cooking experience is vegan.
Culture Before Checklists
One meaningful encounter that stays with you matters more than rushing through five sights to say you visited.
Small Groups, Real Connection
We keep journeys intimate: sharing a table, having conversations, and making room for strangers to become friends.
Travel With Respect
The places we visit are people’s homes. We work with local cooks, guides, makers, farms and businesses wherever possible.
Curiosity Over Perfection
Come curious. Ask questions, try something unfamiliar, learn a few words, and taste something you’ve never seen before.
Space Matters
We leave room for slow breakfasts, wandering afternoons, conversations that run over, and moments where nothing needs to happen.
WHAT YOU’RE IN FOR
This isn’t a holiday where you simply watch Vietnam pass by.
INCREDIBLE VEGAN FOOD
Cooking, ingredients, farms, markets and shared tables. Vietnamese food experienced through an entirely vegan lens.
CULTURE YOU PARTICIPATE IN
Hands-on experiences, traditions, history and opportunities to understand the places we’re travelling through.
NATURE THAT CHANGES THE PACE
Mountains, countryside, farms, lakes and coastline give every part of the journey a different rhythm.
This is for you if…
You’re curious about Vietnam beyond its famous landmarks. You believe food is one of the best ways to understand a culture. You want the organisation of a curated journey without feeling like you’re on a conventional group tour. You value experiences over checklists and people, while still having space for yourself.
Why Vietnam?
Because Vietnam rewards curiosity. Every region has its own ingredients, flavours, landscapes, history and rhythm. Veganism here isn’t about working around a menu it’s an invitation to discover entirely new dishes, ingredients and ways of cooking. The food isn’t something you work around. It’s part of the reason you came.
We’re not asking you to retreat from the world. We’re asking you to step further into it.
To travel slower. To eat with curiosity. To make vegan friends around the world. To learn from local chefs. To leave your comfort zone occasionally. To return home carrying a little piece of the journey with you. That’s why we call it a passage. Welcome to Rooted Passage.